1) Keep paragraphs short. People on the Internet do not read....they scan. When the paragraph are
long, the words get jumbled in the mind of the reader and you will lose them. Pretend everyone who reads your
article has ADD.
If it's too long, the reader will just quickly disregard the paragraph and move on to much
easier-reading articles that are good to look at as well as read. Paragraphs can be a single sentence,
sometimes even a single word! A good rule of thumb is 1-3 sentences and then create a new paragraph.
2) Use numbers or bullets. As each point is stressed, numbers and bullets can quickly make the
point easy to remember and digest. Short bites of information allows your readers the chance to digest it
easier. As each point, tip, guide or method is started with a bullet or point, readers will know that this is
where the tips start and are being stressed.
Format your bullets and numbers with indentations so that your article won’t look like a
single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape. You'll
keep the interest of your readers.
3) Use sub-headings to sub-divide your paragraphs in the page. Doing this will break each point
into sections but still would be incorporated into one whole article. Since pages are scanned, headlines and
sub-headings are important. It will also make it easy for the reader to move on from one point to another; the
transition will be smooth and easy.
By creating sections with headings and sub-headings, you will never lose your readers
attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity
you’re well on your way to keeping their interest for the rest of the article. Use statements and questions
that utilize keywords that people are looking for. Provide titles or headers that describe your articles
content but should also be short and concise.
Use titles like, “Lose 30 Pounds In 30 Days On Strawberry Shortcake!”, or “How To Get Enthusiastic
Response --Even A Standing Ovation Every Time You Speak!” .You could also use titles that can command
people, for example, “Make Her Yours In Six Easy Steps”. These types of titles reach out to a
persons’ emotions and makes them interested.
Additionally, the "steps" type of titles are especially attractive to people. That's why
you see so many of them.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life
situations and stories that can be adopted by the reader. Use good descriptions and metaphors to drive in your
point, just don’t over do it.
Driving your examples with graphic metaphors and similes would make it easy for them to
imagine what you are talking about. Use example, tell the a story. This will make the experience
pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific
facts and figures can heighten your article because it makes it authoritative. People are attracted to
7) Don't be too formal, it should be light and easy in them and flow. Put your own personality into
your writing. Why else do people find fiction more fun than a dusty, old math book? Be like a friendly teacher
having a little chat with an eager student. Let the passion for your subject matter come through.
There you go! That should provide you a good foundation on which to write articles that people eagerly want to
Here's to your success!